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What Fees
are Associated With a Merchant Account?
The fees that you will pay for a merchant account vary depending
upon many of the factors discussed earlier, such as perceived level
of risk, estimated dollar volume, the aggressiveness of the acquiring
bank, etc. In general, however, the following rates will apply:
Setup Fee:
sometimes called an application fee, this one time
fee varies widely, from $200 to $500 depending upon the acquiring
bank.
Discount
Rate: the discount rate is the percentage of the total sale
that you pay to the acquiring bank, and is typically the largest
cost of having a merchant account. These rates are determined using
a number of factors, including the average order dollar amount,
estimated total monthly dollar volume, the perceived business risk,
etc. Internet-based merchant account discount rates range from approximately
2% to 4%. Small variations in discount rate can have a large impact
on your total cost if you are processing significant dollar volume.
Transaction
Fee: some acquiring banks levy a transaction fee in addition
to the discount rate. Of those that do levy a fee, they typically
range from $.10-$.30 per transaction. Note that banks that waive
the transaction fee sometimes build it in to the discount
rate to make their fees appear more competitive. Comparing the total
cost of different providers will allow you to make informed decisions
by comparing apples to
Statement
Fee: this fee covers the cost of producing your monthly statement.
Typical fees are $10 or under, and some banks do not charge a statement
fee at
Monthly Minimum:
some acquiring banks will charge you a minimum fee (e.g. $25) if
your discount rate plus transaction fees do not exceed the minimum
amount.
Chargeback
Fee: if a customer successfully repudiates a charge from you,
the bank will charge you a charge-back fee. This rate
varies from $10 to $25 for each chargeback. Note that too many charge-backs
will likely result in the loss of your merchant account status,
so be sure to take advantage of available fraud control technology
and apply sound business judgment in order to reduce incidences
of charge-backs.
Reserve Funds:
if the acquiring bank perceives that your level of risk exceeds
their standard guidelines but is not high enough to result in a
rejected application, you may be required to set up a reserve account
with the bank. This typically consists of a percentage of your sales
volume (e.g. 10% of your estimated first six months sales).
This provides a fund that the merchant account provider can access
should you exit the business or you experience excessive charge
backs.
Because of the
number of fees involved, we recommend that you prepare a spreadsheet
to calculate the total cost of the various merchant account alternatives
that you are exploring. This will help you make your final decision
by doing an objective evaluation of all costs and features.
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